Management software for beauty & wellness
Full calendar. Healthy cash flow. Clients who return.
Gendo brings online booking, finances, WhatsApp marketing and the new Subscription Club into a single system — so you can run your business with the same care you give every client.
No credit card required · Cancel anytime · Human support
Recurring revenue · Club
$1,980/mo
20 active subscribers
Brands that trust Gendo
Since 2013
The biggest backer of businesses that run on appointments.
More history, more base and more data than anyone else — all of it for one purpose: growing your business.
13 years
backing appointment-based businesses — since 2013
122 million
appointments processed since 2012
8,300+
active businesses on Gendo today
$360M+
processed by our clients in the last 12 months
34,000
businesses served over our history
4.8 ★
average rating on the App Store, Google Play and Google
The appointment book's retirement
We've already retired 34,000 paper books.
Since 2013, more than 34,000 businesses have swapped the appointment notebook for Gendo. We know every one of its flaws by heart — and we fix them one by one.
Can't get wet, torn or lost
Your data lives in the cloud, encrypted, with automatic backup. The notebook has one copy; Gendo has infinite.
It organizes itself
A calendar by professional, room and service, with no scratch-outs: reschedule and the system rearranges everything — and tells whoever needs to know.
It remembers for you
A notebook doesn't send WhatsApp messages. Gendo confirms, reminds your clients and fills empty slots without being asked.
Your talent doesn't fit in a notebook.
- impossible to keep organized
- got wet? everything smeared
- lost it? lost the whole schedule
- scratch-outs over scratch-outs
- it reminds nobody of anything
- there's exactly one copy on Earth
Features
Everything your business needs, in one system.
Scheduling
Your calendar works for you.
You know the pain: empty slots nobody fills, clients who forget, an overflowing inbox. The fix: a booking link that's open 24/7, automatic reminders, and your whole calendar — staff, rooms and equipment — organized without conflicts.
- Clients book themselves through your link, no app download
- Automatic confirmations and reminders cut no-shows by up to 70%
- Calendar by professional, room and equipment, conflict-free
- Bookings straight from Google: whoever searches, books
This week's calendar
96% bookedMon
Tue
Wed
Thu
Fri
Sat
Confirmations sent via WhatsApp ✓
Finances
From register to commissions, no spreadsheet.
Closing the month on a calculator costs you sleep — and mistakes cost money. With digital tickets, an integrated register and commissions calculated in real time, you see your business in numbers every day, not just on the 30th.
- Digital ticket with services and products on one tab
- Per-professional commissions calculated automatically
- Integrated card payments, with online prepayment
- Revenue forecasting and bill-due alerts
Today's summary
Today's revenue
$1,240
+18% vs. last Friday
Today's commissions
$312
Month forecast
$26,800
Staff commissions
The math that took all evening, done in 2 minutes.
Every month-end looks the same: calculator, notebook, a missing tab and that awkward talk with whoever 'remembered a different number'. In Gendo, every closed tab adds to each professional's commission — at month-end the number is ready, transparent and argument-free.
- Rules per professional: percentage or fixed, per service and product
- Assistant splits and fees configurable before the calculation
- Each professional tracks their own balance in the app — full transparency
- Close and pay the month in minutes, with a per-person report
- Diego: 50% of 1,220 = ?
- Marina: 45% – assistant = ??
- where's Saturday's tab?!
- redo it all tomorrow…
This month's commissions
- Diego50% on services$612Paid ✓
- Marina45% + products$540Paid ✓
- Paula40% on services$462Due
Calculated automatically with every closed tab
Marketing · Gendo Zap
Your WhatsApp on autopilot.
Every unanswered message is a client walking to a competitor. Gendo Zap replies, books and confirms with artificial intelligence while you work — and the right campaigns bring back clients who drifted away.
- AI that books on its own, 24 hours a day
- Bulk campaigns via WhatsApp and email
- This month's birthday list, ready for action
- Reports on clients gone for 30, 60, 90 days
Gendo Zap · WhatsApp
Hi! Any openings for a cut tomorrow afternoon?
Hi Lucas! I have 2:30 PM with Diego or 4 PM with the team. Which works?
2:30 it is!
Booked ✓ Cut tomorrow at 2:30 PM with Diego. See you!
Answered by AI in 4 seconds — nobody stopped working
GAIA · Gendo Artificial Intelligence Assistant
You are losing a client right now and you do not know it.
Six in ten new clients never come back, and each one takes a whole first year of visits with them. GAIA catches the walk-away the same week it happens, tells you what it costs and what to do to reverse it — in plain English, with no report to open.
- One client won back per week is a year of revenue back in the till
- The empty Tuesday filled with people who already come at that hour
- Five-figure decisions made on numbers, not on instinct
- Monday starting with the recap of what changed already written
Included from the Advanced plan up, at no extra cost.
GAIA · reading your business
What I found today
12 clients who used to come every month have not been back in 60 days. Together they spent $296 a month here.
What I would do
Text all 12 with a slot already held for this week — Tuesday has 6 openings.
You ask
How much came in this week, and who no-showed?
$1,640 so far (12% above last week). Three no-shows: Marina, Bia and Julia — none rebooked.
GAIA reads your numbers every day, not only when you remember to look
The Gendo ecosystem
More than software: a complete platform.
GAIA
The artificial intelligence that reads your business.
The Gendo Artificial Intelligence Assistant watches your numbers every day: it flags who is drifting away, points out the weak week, recommends the action and answers your questions in plain English — with 122 million appointments as its reference.
- ✓ Risk and opportunity alerts without you asking
- ✓ Ask in plain English, get an answer with your numbers
- ✓ A periodic business recap, written for humans
GAIA · reading your business
What I found today
12 clients who used to come every month have not been back in 60 days. Together they spent $296 a month here.
What I would do
Text all 12 with a slot already held for this week — Tuesday has 6 openings.
You ask
How much came in this week, and who no-showed?
$1,640 so far (12% above last week). Three no-shows: Marina, Bia and Julia — none rebooked.
GAIA reads your numbers every day, not only when you remember to look
Gendo Zap
Intelligent WhatsApp service, powered by AI.
An AI assistant that talks to your clients on WhatsApp: it answers questions, books, reschedules and confirms appointments on its own — 24 hours a day, in your business's tone. You watch every conversation and take over whenever you want.
- ✓ AI that books and reschedules straight into your calendar
- ✓ Instant replies, even after hours
- ✓ Full conversation history and service metrics
Gendo Zap · WhatsApp
Hi! Any openings for a cut tomorrow afternoon?
Hi Lucas! I have 2:30 PM with Diego or 4 PM with the team. Which works?
2:30 it is!
Booked ✓ Cut tomorrow at 2:30 PM with Diego. See you!
Answered by AI in 4 seconds — nobody stopped working
New · Subscription Club
Revenue that's predictable — every month, before your first appointment.
Turn loyal clients into subscribers: they pay a fixed monthly price for a service plan — unlimited cuts, weekly blowouts, a monthly session — charged automatically to their card. Perfect for barbershops, powerful for every appointment-based business.
Example plan
The Cut Club
$99/mo per subscriber
- ✓ Unlimited cuts + beard trims
- ✓ Automatic card billing
- ✓ Priority rebooking
- ✓ 10% off retail products
20 subscribers = $1,980 guaranteed every month, before your first walk-in.
Industries
Built for your business.
Every industry has its own rhythm. Gendo adapts to yours — with features, market numbers and subscription plans designed for your reality.
Barbershop
Cut + beard memberships and a gap-free calendar.
See the solution for barbershops
Hair salon
Every chair, commission and product under control.
See the solution for hair salons
Esthetics clinic
Session packages, before & afters and a flawless calendar.
See the solution for esthetics clinics
Foot care clinic
Recurring returns and records with progress photos.
See the solution for foot care clinics
Nail studio
High turnover without lines, weekly clients locked in.
See the solution for nail studios
Brows & lashes
Maintenance returns booked ahead and recurrence that becomes revenue.
See the solution for brow & lash studios
Another industry? Gendo also powers spas, tattoo studios, clinics and other appointment-based businesses. Talk to our team →
Loved by owners
Stories from people who live by the calendar.
Barbearia Renato Barbosa
★★★★★ · Google Play review
“Very good. I've been working with it for seven years and I'm very satisfied.”
Rodrigo Santos
Couple Studio Hair
“I highly recommend it: practical, fast, fully online. I've used it for six years and wouldn't trade it for any other. My staff follows everything live with no issues. Every beauty salon should use this system.”
Frannmoreiraaaa
★★★★★ · App Store review
“I really like Gendo and have used it for over a year. It has every feature my nail studio needs for booking and management. I highly recommend it!”
Amailson Bleid
Facial visagism consultant
“These days Gendo does a fantastic job for me, making my life easier. It feels like having an online secretary with me 24 hours a day.”
Tati Pelagio
Hellora Studio Beauty
“I've used it for a year now. It simplified my life absurdly. On top of that, I also track all my income right there — it's amazing!”
Nathalia Alves
Photographer
“I highly recommend it — we've been using the platform for almost 2 years, it's wonderful, I can't imagine working without it 🥰”
A plan for every size of business.
From solo professionals to teams of 15: pick the right size and change anytime. Save 30% on annual plans.
Compare all plansFrequently asked questions
Do I need to install anything?
No. Gendo runs in your browser and in the iOS and Android app. Your clients book through your link, nothing to download.
How much does it cost?
The Essential plan is $13.90 per month on annual billing — under 50 cents a day. Advanced, for teams of 3 to 6 professionals, is $24.90 per month on annual billing. Above 6 professionals the price is sized to your team: a specialist builds the proposal with you, including operations with over 100 people.
How does the free trial work?
You use every feature for 7 days without entering a credit card. If it's not a fit, simply don't continue.
Can I migrate my data from another system?
Yes. Our team helps you import clients, services and history so you start with everything in place.
Which plan includes the Subscription Club?
The Subscription Club is included in Gendo plans at no extra monthly cost — only a small fee applies to processed charges. Talk to our team to enable it.
rain or shine ☔
Getting bigger and better every day is not for everyone. It is for those who run on Gendo.
More than 8,300 owners start the month with a committed calendar and revenue locked in — rain, shine or a packed chair. The only one missing is you.
No credit card required · Cancel anytime · Human support
