Software for esthetics clinics & med spas
Protocols on schedule, results you can see.
Session packages with automatic balances, before & after photos organized by client, consent forms signed digitally, and reminders that guarantee attendance at the next session. Gendo runs the operation so your clinic can focus on results.
No credit card required · Cancel anytime · Human support
1.7 million
esthetic sessions booked through Gendo in 12 months
69%
of new clients return at clinics running Gendo
8.8
sessions in a loyal client's first year — real platform data
What's slowing your clinic down?
A 10-session package on paper
How many sessions has the client used? Without automatic tracking, doubt remains — and arguments happen at the front desk.
No-shows mid-protocol
Esthetic treatment demands consistency. Every missed session compromises the result and the client's satisfaction.
Consent forms in a dead archive
Signed paper nobody finds when it's needed — and results nobody sees, with photos lost in a phone gallery.
The math the front desk never sees.
In the market, 6 out of 10 new clients do one session and never come back.
At clinics running Gendo, losses drop to 3.1 in 10 — 69% retention, measured across 22.7k real new clients on the platform.
- A client who never returns1 session
- A loyal client's first year (real Gendo data)8.8 sessions
- Revenue lost per lost client~7.8 sessions
- Out of every 10 new clients, the market loses6 clients
Estimate for a clinic with 15 new clients/month lifting retention from the market standard (4 in 10) to the Gendo-base average (6.9 in 10), at an illustrative $80 average ticket. Frequency measured across 22,724 real new esthetics clients (clients tracked from 2024 to 2025).
Run the numbers for your business.
The market would lose per year
$67,392
Estimated recovery with Gendo
+$32,573
Calculated with real retention and frequency measured on the Gendo base (clients tracked from 2024 to 2025) against the market reference of 6 in 10 clients lost.
Clinic operations on autopilot.
What matters most here ↓
Digitally signed consent forms
With Gendo Docs, intake and consent forms are sent via WhatsApp and signed on the phone — with IP and device recorded.
Packages with session balances
Sell 5, 10 or 20-session protocols. Each visit automatically deducts a session and shows the client the balance.
Before & afters on the profile
Photograph progress right from the app. Images live in the client's history, ready to showcase results.
Automatic session confirmations
WhatsApp reminders the day before each session. Client present, protocol on track, results guaranteed.
Online prepayment
Collect the package by card in up to 12 installments before the first session. No delinquency mid-protocol.
Calendar by room and device
Radiofrequency, laser and massage room without schedule clashes: the calendar accounts for professional, room and device.
Branded app of your own
Your clinic with its own app in the stores — premium positioning from the first booking.
Loyalty program
Automatic perks for clients who keep their protocol on schedule.
Client ratings
A score per session and per professional — quality monitored without spreadsheets.
Gendo Zap · WhatsApp
Hi! I'd like to book a facial this week
Hi Renata! I have Thursday 10 AM or Friday 2 PM with Dr. Carla. Which works?
Thursday 10 AM!
Booked ✓ Facial Thursday at 10 AM. Your intake form is on its way here 😉
Answered by AI in 4 seconds — nobody stopped working
Subscription Club
Ongoing protocols become ongoing revenue.
Monthly facials, weekly lymphatic drainage, post-protocol maintenance: esthetics is continuous care. With the Subscription Club, clients subscribe to a maintenance plan and pay automatically every month — the clinic gains predictability, and they gain consistent results.
Discover the Subscription ClubEsthetics clinic
Renewed Skin Plan
$179/mo per subscriber
- ✓ 1 facial + 2 drainage sessions/mo
- ✓ Automatic card billing
- ✓ Quarterly assessment included
- ✓ Discounts on advanced protocols
12 subscribers = $2,148 recurring per month, with a predictable calendar for the team.
Natanna Dias
★★★★★ · Google Play review
“I've used the system for about 4 years and have nothing to complain about: it covers everything my clinic needs. And when I need help, the Gendo team is kind and fast.”
Frequently asked questions
Can I track sold session packages?
Yes. Each package has its session balance, deducted automatically at every visit. Client and front desk see the remaining balance in real time.
Are before & after photos secure?
They live on each client's profile, organized by date and service, visible only to the clinic's authorized team.
Can I record intake forms and consent terms?
Yes. The client record stores intake forms and clinical notes, and with Gendo Docs consent terms are signed digitally on the phone, with validity and traceability.
How do I collect high-value packages?
Collect online by card in up to 12 installments, with advance, partial or per-session payment — you choose the clinic's policy.
Your business deserves management that matches your talent.
Try every feature free for 7 days — no credit card, no commitment.
No credit card required · Cancel anytime · Human support