Software for brow & lash studios
A flawless design — on the calendar too.
A fill every 3 weeks is the best business model in beauty — when the client comes back on time. Return booked at checkout, automatic WhatsApp reminders and deposits on booking: Gendo turns your studio's natural recurrence into a full calendar all month long.
No credit card required · Cancel anytime · Human support
709,000
brow & lash appointments on Gendo in the last 12 months
5.2
visits a year from a loyal client — real platform data
58%
of new clients return — measured across 82k real clients, full base
What's holding your studio?
Overdue maintenance
The design looks perfect for 20 days. Without a booked return, the client comes back at 45 — if at all. Every late week is revenue evaporating.
No-shows in a minute-based schedule
Short, back-to-back appointments: a 2 PM no-show can't be replaced and derails the whole afternoon.
WhatsApp mid-procedure
Tweezers in hand, client on the table, phone buzzing “any openings?”. Someone always goes unanswered — and books with a competitor.
The math of the fill that never came back.
In the market, 6 out of 10 new clients get one design and never come back.
At studios on the Gendo base, 58% of new clients return — measured across 82k real new clients, full base, no cherry-picking.
- A client who never returns1 visit
- A loyal client's first year (real Gendo data)5.2 visits
- Revenue lost per lost client~4 visits
- Out of every 10 new clients, the market loses6 clients
Estimate for a studio with 15 new clients/month lifting retention from the market standard (4 in 10) to the Gendo-base average (nearly 6 in 10), at an illustrative $45 average ticket. Frequency measured across 82,337 real new brow & lash clients (clients tracked from 2024 to 2025, full base).
Run the numbers for your business.
The market would lose per year
$20,412
Estimated recovery with Gendo
+$6,192
Calculated with real retention and frequency measured on the Gendo base (clients tracked from 2024 to 2025) against the market reference of 6 in 10 clients lost.
Natural recurrence, system on rhythm.
What matters most here ↓
Maintenance return pre-booked
When you close the tab, the next fill is already scheduled — and the reminder reaches WhatsApp on its own near the date.
Booking from Instagram
Link in bio: the client picks design, tint or lashes and a time in one minute — without you putting down the tweezers.
Payment at booking
A deposit on the reservation: in 30–50 minute appointments, one no-show sinks the morning. Clients who paid, show up.
Client record with photos
Design mapping, henna allergies, lamination history and before/after photos — all in the profile.
Packages and combos
Brow + lash in one visit and prepaid maintenance packages — the session balance updates itself.
Automatic waitlist
Cancellation? The system offers the slot to the next in line on WhatsApp before it goes cold.
Loyalty and win-back
Automatic perks for clients who keep the routine and campaigns for anyone gone 45+ days.
Commission per artist
Every closed appointment adds each professional's commission — no more calculator nights.
Your own branded app
Your studio with its own app in the stores — a fill one tap away.
Gendo Zap · WhatsApp
Hi! I need my lash fill this week 🙈
Hi Ana! Sure: I have Thursday 10 AM or Friday 3 PM with Carol. Which works?
Friday 3 PM!
Booked ✓ Lash fill Friday at 3 PM with Carol. I'll pre-suggest your 3-week return 😉
Answered by AI in 4 seconds — nobody stopped working
Subscription Club
Maintenance on time became a subscription.
Brows and lashes need a fill every 3–4 weeks — recurrence by nature. With the Club, the client pays a fixed monthly price, gets priority slots and never lets the look lapse — and you get paid on day 1, before the first appointment.
Discover the Subscription ClubBrows & lashes
The Look Club
$59/mo per subscriber
- ✓ 2 brow designs per month
- ✓ Priority lash maintenance
- ✓ Automatic card billing
- ✓ Discount on lamination and tint
20 subscribers = $1,180 recurring per month before the first walk-in.
Pamela Kaufmann
★★★★★ · Google Play review
“So easy to book, a complete app. Loved my experience, highly recommend! 🥰”
Frequently asked questions
Can I book the maintenance return at checkout?
Yes — it's the heart of the system for studios. When you close the tab, you book the recommended return (say, 21 days) and the client gets an automatic WhatsApp reminder near the date.
Can I keep each client's design and photos on file?
Yes. The client record stores before/after photos, design mapping, allergies (like henna) and the full dated history — safety and personalization in one place.
How do I stop no-shows?
Three layers: automatic day-before reminders with a confirm button, deposits on high-demand slots, and a waitlist that refills gaps on its own when someone cancels.
Does it work for a solo artist?
Perfectly. The Essential plan was designed for the solo artist: full calendar, client records, reminders and finances for less than a coffee a day.
Your business deserves management that matches your talent.
Try every feature free for 7 days — no credit card, no commitment.
No credit card required · Cancel anytime · Human support