About Gendo
The biggest backer of businesses that run on appointments — since 2013.
We are not an app that showed up riding a trend. We have been processing an entire beauty and wellness market for 13 years — and we use every line of that history to grow your business.
Brands that trust Gendo
Why we exist
Getting bigger and better every day is not for everyone. It is for the people who are up before the first client, who open the door rain or shine, who take the last slot of the night and still close the register afterwards.
Software rarely takes that person seriously. They get spreadsheets branded as systems, calendars that break at rush hour, support that answers in three days. We did the opposite: we spent 13 years in the same place, listening at the front desk, building the tool that actually holds up a real business — with staff, commissions, cash flow and clients coming back.
Gendo does not sell a calendar. It sells the time you are missing and the predictability nobody else delivers: knowing who will come back, how much is coming in this week, who is drifting away and what to do about it. That is what a base of 122 million appointments lets us say with numbers — which is why we publish benchmarks instead of adjectives.
people who open the door deserve serious software
A history you can actually check.
late 2012
The MVP and the first customers
A handful of salons and barbershops agreed to use the first, rough version. Appointment history exists from that moment on — the 122 million records behind the Gendo Beauty Panorama start here.
2013
SuperAgendador is born
The MVP becomes a product: an online calendar for salons and barbershops at a time when the alternative was a paper notebook and a landline. From then on, the base never stopped growing.
Gendo
From calendar to management platform
SuperAgendador became Gendo when it stopped being just a calendar: finance, commissions, CRM, subscription club, automatic reminders and owner-level reports in one place.
Today
An ecosystem
Gendo to manage, Gendo Zap to answer WhatsApp with AI, Gendo Docs to sign paperwork. Three products that talk to each other, and a team that supports Portuguese, Spanish and English.
Authority is not claimed. It is measured.
Every number below comes from our own base — the same one we use internally to make decisions.
- 13 years
- in the market since 2013, never changing focus
- 34,000
- businesses served over our history
- 122 million
- appointments processed since 2012
- 8,300+
- active locations today
- 19.8 million
- appointments in the last 12 months
- $360M+
- in services booked through the platform in 12 months
Gendo's own base (BigQuery), updated August 2026. Booked value uses a cap that removes values far outside the normal range; no individual end-client data is ever exposed — we publish combined totals only.
What we believe.
Numbers over adjectives
We would rather publish retention by segment and average ticket without the extreme values than call ourselves the best. If it is on this site, it can be audited.
Serious software for the people who open the door
A business with staff, commissions and more than one chair needs real management — not a pretty list of time slots.
A full calendar is a consequence
Reminders that cut no-shows, clients returning at the right interval, a club that creates recurring revenue. Growth comes from process, not luck.
The data belongs to the client
We look after the most sensitive asset a business has: its client base. We work only with combined totals, never individual records, follow data-protection law and never sell data.
Four pieces, one business
Gendo grew alongside its customers: what started as a calendar is now an ecosystem covering front desk, management, paperwork — and the intelligence that reads all of it for you.
Gendo
Calendar, finance, commissions, CRM, subscription club and owner-level reports — web and app.
Gendo Zap
AI that answers, books and confirms over WhatsApp, 24/7, with your real calendar in hand.
Gendo Docs
Digital signatures for intake forms, consent and waivers — no printer, legally valid.
GAIA
The Gendo Artificial Intelligence Assistant: reads your numbers every day, flags who is drifting away, recommends the action and answers your questions in plain English.
For your business Features
Your business deserves management that matches your talent.
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