Software for hair salons
Your whole salon in one place.
Every chair's calendar, every professional's commission, color inventory and WhatsApp campaigns — no notebook, no spreadsheet, no guesswork. Gendo organizes the salon so you can focus on what matters: your clients.
No credit card required · Cancel anytime · Human support
5.3 million
salon appointments per year on the platform
63%
of new clients return at salons running Gendo
8.1
visits a year from a loyal client — real platform data
What's holding your salon back?
A paper (or mental) calendar
Phone-in squeezes, rescheduling on paper, two professionals double-booked. One calendar mistake costs a client.
Commissions that end in arguments
Different percentages by service, product and assistant. Without a system, month-end always closes with doubts.
The color client who never returns
No history, no reminder — and the touch-up that should happen in 40 days becomes never. Recurring revenue slips away.
The math nobody runs after closing.
In the market, 6 out of 10 new clients visit the salon once and never come back.
At salons running Gendo, losses drop to 3.7 in 10 — 63% retention, measured across 62.5k real new clients on the platform.
- A client who never returns1 visit
- A loyal client's first year (real Gendo data)8.1 visits
- Revenue lost per lost client~7 visits
- Out of every 10 new clients, the market loses6 clients
Estimate for a salon with 20 new clients/month lifting retention from the market standard (4 in 10) to the Gendo-base average (6.3 in 10), at an illustrative $60 average ticket. Frequency measured across 62,474 real new salon clients (clients tracked from 2024 to 2025).
Run the numbers for your business.
The market would lose per year
$61,344
Estimated recovery with Gendo
+$23,515
Calculated with real retention and frequency measured on the Gendo base (clients tracked from 2024 to 2025) against the market reference of 6 in 10 clients lost.
Salon management without spreadsheets.
What matters most here ↓
Automatic commissions
Rules by professional, service and product. Every closed tab already updates month-end payouts.
Complete client history
Color formulas, before & after photos, preferences and everything they've done — at any appointment, with any professional.
Color and retail inventory
Track backbar usage and front-desk sales, with restock alerts and a supplier directory.
Calendar by professional and room
Day and week views, blocks, squeeze-ins and simultaneous services (color + nails) without time conflicts.
WhatsApp and email campaigns
Birthday clients, lapsed clients, Tuesday promos: build the campaign once and send it to the right list.
Packages and online payment
Sell blowout or treatment packages with advance, partial or on-the-spot payment — cards fully integrated.
Branded app of your own
Your salon with its own app in the stores — clients book with one tap.
Loyalty program
Automatic perks for returning clients — one more reason never to switch salons.
Client ratings
A score per visit and per professional — quality tracked without spreadsheets.
Gendo Zap · WhatsApp
Hi! Any opening for a blowout Friday morning?
Hi Juliana! I have 9 AM with Marina or 11 AM with Paula. Which one?
9 AM with Marina!
Booked ✓ Blowout Friday at 9 AM with Marina. See you! 💜
Answered by AI in 4 seconds — nobody stopped working
Subscription Club
Beauty subscriptions: fixed revenue for the salon
The weekly blowout, biweekly mani-pedi, monthly color maintenance: your clients already have a beauty routine. The Subscription Club turns that routine into recurring revenue — they subscribe, billing lands every month, and their calendar is born full.
Discover the Subscription ClubHair salon
The Blowout Club
$149/mo per subscriber
- ✓ 4 blowouts per month
- ✓ Automatic card billing
- ✓ Preferred time slots
- ✓ Discounts on extra services
15 subscribers = $2,235 per month arriving before your first walk-in.
Rodrigo Santos
Couple Studio Hair
“I highly recommend it: practical, fast, fully online. I've used it for six years and wouldn't trade it for any other. My staff follows everything live with no issues. Every beauty salon should use this system.”
Frequently asked questions
Can I manage several professionals' calendars at once?
Yes. Each professional has their own calendar, services and hours. You see everything side by side, and clients choose who they want when booking online.
Does Gendo keep my clients' technical records?
It does. Color formulas, service history, before & after photos and notes live on the client's profile, accessible in seconds.
How does it handle long services, like keratin treatments?
You set each service's duration and the calendar reserves the right amount of time, allowing parallel bookings (like nails during color) without conflict.
Can I sell discounted packages?
Yes. Build session packages at a special price, get paid online, and the system tracks the client's session balance automatically.
Your business deserves management that matches your talent.
Try every feature free for 7 days — no credit card, no commitment.
No credit card required · Cancel anytime · Human support