Gendo

Software for barbershops

A full chair, Monday through Saturday.

WhatsApp booking without putting down your clippers, barber commissions calculated on their own, and the Subscription Club guaranteeing revenue before you even open the door. Gendo was built for your barbershop's pace.

No credit card required · Cancel anytime · Human support

Barber finishing a client's haircut at the barbershop

2.3 million

barbershop appointments on Gendo in the last 12 months

75%

of new clients return at barbershops running Gendo

10.5

visits a year from a loyal client — real platform data

Recognize this routine?

WhatsApp never stops

Between cuts you answer messages, reschedule slots, and still lose clients tired of waiting for a reply.

Clients vanish without notice

Slot booked, chair empty. Every no-show is money that never comes back — and you don't even know who to offer the opening to.

Month-end on a calculator

Each barber's commission, products sold, tabs scribbled in a notebook. Closing the register becomes a full night of math.

The math the notebook never shows.

In the market, 6 out of 10 new clients visit once and never come back.

At barbershops running Gendo, only 2.5 in 10 are lost — 75% retention, measured across 16.9k real new clients on the platform.

  • A client who never returns1 visit
  • A loyal client's first year (real Gendo data)10.5 visits
  • Revenue lost per lost client~9.5 visits
  • Out of every 10 new clients, the market loses6 clients
Estimated recovery with Gendo≈ $28,000/yr

Estimate for a barbershop with 20 new clients/month lifting retention from the market standard (4 in 10) to the Gendo-base average (7.5 in 10), at an illustrative $35 average ticket. Frequency measured across 16,883 real new barbershop clients (clients tracked from 2024 to 2025).

Run the numbers for your business.

The market would lose per year

$47,880

Estimated recovery with Gendo

+$27,930

Calculated with real retention and frequency measured on the Gendo base (clients tracked from 2024 to 2025) against the market reference of 6 in 10 clients lost.

Your barbershop on autopilot.

What matters most here

Commissions without spreadsheets

Each barber with their own commission rule. The system calculates in real time — at month-end, just review and pay.

Charge at booking

Collect a deposit or full payment at reservation. No-shows stop being losses.

Branded app of your own

Your app with your logo in the app stores — the neighborhood barbershop with franchise-level polish.

24/7 online booking

Your own booking link: clients pick the barber, service and time on their own — even after hours.

AI on WhatsApp (Gendo Zap)

AI replies, books and confirms on WhatsApp while you work. Nobody gets left on read.

Reminders that prevent no-shows

Automatic confirmation the day before and on the day. Whoever doesn't confirm frees the slot for the waitlist.

Integrated ticket and register

Cut, beard, pomade and a drink on one tab. Close the register in minutes, with card payments built in.

Lapsed-client reports

See who hasn't returned in 45 days and fire off a win-back campaign with a discount, straight to WhatsApp.

Client ratings

A score per visit and per barber — no awkwardness, no guesswork.

Barbershop interior with classic chairs

Gendo Zap · WhatsApp

  • Hey! Any slot for a cut and beard tomorrow afternoon?

  • Hey Lucas! I have 2:30 PM with Diego or 4 PM with Rafa. Which works?

  • 2:30 it is!

  • Booked ✓ Cut + beard tomorrow at 2:30 PM with Diego. See you!

Answered by AI in 4 seconds — nobody stopped working

Barber trimming a beard with a razor

Subscription Club

The membership that pays the rent.

Barbershops are the perfect recurring business: clients cut every two weeks anyway. With the Subscription Club, they subscribe once and get billed every month — you start the month with revenue locked in, and they never cut anywhere else again.

Discover the Subscription Club

Barbershop

The Cut Club

$99/mo per subscriber

  • Unlimited cuts + beard trims
  • Automatic card billing
  • Priority rebooking
  • 10% off shop products

20 subscribers = $1,980 guaranteed every month, before your first walk-in.

Barbearia Renato Barbosa

★★★★★ · Google Play review

Very good. I've been working with it for seven years and I'm very satisfied.

Frequently asked questions

Will my clients manage the online booking?

Yes. Nothing to download, no password: they tap your link and pick barber, service and time in under a minute — right from WhatsApp or Instagram.

How do per-barber commissions work?

You set the rule per professional (percentage or fixed amount, per service or product) and Gendo calculates it automatically with every closed tab. Barbers track their own balance in the app.

What if a club subscriber doesn't come in one month?

Recurring billing happens as usual, like a gym. You define the plan's rules — number of cuts, waiting period, cancellation — and Gendo applies and charges on its own.

Does it work for multi-location barbershops?

Yes. Manage separate teams, calendars and registers, with per-location reports and a consolidated view of the business.

Your business deserves management that matches your talent.

Try every feature free for 7 days — no credit card, no commitment.

No credit card required · Cancel anytime · Human support

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